Belize-+Market+Entry+Strategy

=__Low- Risk Entry Strategies__= Sources Used: International Business Textbook: Chapter 5-3
 * 1) __Indirect Exporting__ - This is when you export goods to a country for just general use. You don't have a specific focus for what those materials will be used for. Indirect exporting is also usually accidental or casual, meaning that it isn't planned. If someone from another country were to say they had a need for a certain material, and you told them that you could supply them with it, this would be indirect because you didn't plan ahead to export. Sometimes brokers or agents are used to find buyers and sellers from different countries. This is considered low-risk because there aren't high costs or risks involved.
 * 2) __Direct Exporting__ - This is different from indirect exporting in that it involves active involvement in seeking a buyer. That means that you have a goal in mind, and you approach companies to see if they are interested. The company is the one going to look. This method requires a bit of higher costs than indirect exporting, but at the same time, it gives the company more control over their activities.
 * 3) __Manager Contracting__ - This is when a company sends a manager to another country to help them develop their business. The skills of the managers are what's being "sold." Generally, this happens between industrialized and developing countries when they send someone to a developing country to help them out. This isn't very risky because the manager can leave if the business goes under. There is another form under this called contract manufacturing. This is when countries make agreements to manufacture the goods for another.
 * 4) __Licensing__ - This is when a company sells another company the right to use their trademark, logo, or brand name. For example, the UnderArmour symbol could be used anywhere, but the company would have to be paid a fee or royalty in order to use that logo. The only issue with this method is that in general, it doesn't return a high profit, but at the same time, it's a low risk.[[image:http://fighterxfashion.com/wp-content/uploads/2009/11/under-armour-logo.gif width="128" height="102" caption="Example of Licensing"]]
 * 5) __Franchising__ - This is close to licensing in that it also involves a company paying another a fee or royalty for something, except in the case of franchising, it's normally a manufacturing process. For example, a franchise like McDonald's will sell the process they use to produce food to all the restaurants it has worldwide.[[image:http://3.bp.blogspot.com/_w-By2Dsk4Us/TEHah-Q0sUI/AAAAAAAABCA/IXsCx49U1pw/s1600/mcdonalds-logo.jpg width="80" height="71" caption="Example of Franchising"]]

=__High-Risk Entry Strategies__=
 * 1) __Joint ventures__ - Joint Ventures, known as Strategic Partnerships, are agreements between two or more companies from different countries to share a business project. They can be used for any type of businessMain benefits of this method include sharing raw materials, shipping, facilities, management activites, and production facilities. Drawback of this method include less control of the overall projects and sharing profits. What Joint Ventures share are costs, risks, and profits. This sharing may result in the unbalance of power, as one company may have 10%, while another may have 90%. For example, the American automobile company Ford has a Joint Venture with the Japanese automobile company Mazda. Ford uses Mazda-produced parts for several cars. Mazda also sets up assembly plants for Ford.[[image:http://wallpaper.chrisescars.com/images/ford-logo-big.jpg width="110" height="52"]] [[image:http://www.arabamoto.com/var/albums/MAZDA/mazda_logo.jpg width="94" height="93"]]
 * 2) __Foreign Direct Investment__ - Foreign Direct Investments (FDI) occur when a company buys land or other resource in another country. Commonly purchased products in this method include real estate and existing companies. Another type of FDI is a __Wholly-Owned Subsidiary__. These occur when independant companies are owned by a parent company. Many nations commonly use this method as a result of the FDI method. To prevent economic control in the High-Risk Entry strageties, a nation will set restrictions to how much land can be shares or borrowed.

Sources- International Studies book ch.5-3